First Lady Pink
Did your grandmother’s house have a pink bathroom? You might be able to blame Mamie Eisenhower, who made the color extremely popular when she became First Lady in 1953.
During the next 8 years, Mamie would be listed among the “10 best-dressed women.” Her favorite color was pink and she wore it often. She also decorated her home in pink. The color of this gown, which she wore to President Eisenhower’s Inaugural Ball, was officially called “First Lady Pink.”
Mamie’s many years as an Army wife affected her feelings toward fashion. Although she always looked put together in her dresses, hats, and gloves, she was very mindful of her budget and did not worry about looking trendy. “Knowing what to look for and how to tell a lasting fashion from a temporary fad has always helped me to shop intelligently,” she wrote to editors at the 1954 Fashion Press Week.
Mamie Geneva Doud was born on this day, November 14, 1896.
More - timeline of Mamie’s life from the Eisenhower Library